The main change involves the transition from a non-operative holding, with six subsidiaries and independent companies each following their own business, to the creation of an operative holding company with an integrated platform designed to benefit all the business sectors. “We started a process of mergers, constructing a better, more integrated company,” explains Core. Highlights of Core’s career include providing executive-level leadership for founding and directing the business development of an Italian furniture design Group, envisioning and implementing strategies as COO of Telecom Argentina overseeing the responsibility of managing a complete marketing process and gaining 360-degree-expertise in the Telco and Media, Luxury, Durable Goods and Automotive sectors. But I have been in contact with companies of this type throughout my career.” I don’t come directly from this business. “It was a major undertaking, so they decided to hire a CEO – me.
They wanted to be ready for a new era of staff evolution as the company moved towards becoming sustainable in the long-term, and independent from the partners themselves.”īalich Wonder Studio Board, Simone Merico, Marco Balich, Carolina Dotti, Gianmaria Serra, Valentina Saluzzi, Stefano Core Stefano Core “As a result, they decided to make the company much more structured. We are in the first three ceremony businesses in the world, but we do many other things.’ And a day arrived when the partners looked at themselves, and said, ‘OK: now we are very big. But the company has been doing other things too and also buying and starting up new companies. “So the first three, four, five years started from ceremonies. All those opportunities were pursued because the company was well adapted to do so. “For instance, the launch of a brand or a company for a national day, for many different things.
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So, soon lots of other clients, institutions, and also brand companies started to ask them for help on how to produce live experiences for other occasions. “Its approach in terms of production and spectacle became very well known. “From the beginning, the core of the company has always been ceremonies,” he says.
He also offers insights, as a leading voice in the live entertainment business, into the post-COVID era for the events industry: He talks to Blooloop about the company’s recent rebrand, its projects and plans. Stefano Core is CEO of Balich Wonder Studio.
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